Cut Through The Noise – SOCO MIO’s Open To All Music Industry Programme
Introducing Cut Through The Noise ‘CTTN’
Cut Through The Noise is the flagship programme run by the Music Industry Office, based on a one-to-many principle of knowledge sharing. It is the first point of call for everyone who wants to be involved with the MIO and its development and support programmes.
The programme is lead by monthly networking, and masterclass sessions at Planet Sounds, where the MIO team interview fellow industry professionals from different sectors to discuss issues facing developing artists, such as recording, copyrights, and digital marketing. This is supplemented with a range of online resources, drop-ins and our new podcast, discussing the ongoing issues in the music industry.
Featured Session – Digital Marketing
Guest Speaker – Lisa Young In (Head of Digital TAP Music).
‘Holding Back the Ears’ – March 2024’s Cut Through the Noise Masterclass focused on understanding the emerging trends in Digital and Social Media Marketing and Artist Promotion, an ever-evolving and often time draining part of emerging artist businesses.
Highlights and Takeaways:
Lisa highlighted to the panel the importance of creating authentic content for your brand image, with deliberate content surges to avoid audience fatigue and maximise effect of targeted campaigns.
Things To Do:
+ Plan Digital Campaigns
+ Make Content Authentic to You
+ Establish a Brand Identity
Things To Avoid:
– Hopping on Trends that don’t match your brand
– Long unplanned gaps in content
